Sales Force acquires cloud based data security startup Own for $1.9 billions

Salesforce, the prominent American tech company known for its CRM software, has announced its plan to acquire cloud-based data security firm Own Company for $1.9 billion in cash.

Back in 2021, Own Company had valued itself at $3.5 billion, and Salesforce had purchased a 10% stake in the firm, which specializes in data management and protection. Now, Salesforce is set to acquire the entire company by the end of November 2025 to enhance its data security and privacy offerings.

Having partnered with Salesforce for over a decade, Own Company is prepared to transition its 7,000 customers to Salesforce’s customer service management platform. As the world rapidly embraces digital transformation, data security has become increasingly crucial for businesses. Own Company has been a leader in providing robust data security solutions, and Salesforce plans to integrate this technology into its suite of AI-driven data security and compliance tools, including Salesforce Backup, Salesforce Shield, and Data Masking.

Additionally, Salesforce has announced its intention to acquire Tenyx, an AI-powered voice-based agent, for an undisclosed amount. This acquisition aims to enhance its protection and compliance solutions with smarter response capabilities.

In related news, Parker Harris, the CTO of Slack and co-founder of Salesforce, has recently sold $800,000 worth of company stock, according to the latest SEC filings.

Salesforce has also introduced an internal talent marketplace named ‘Career Connect,’ designed to assist employees in gaining job experience and training for internal opportunities. This AI-powered platform will not only help in matching employees with relevant job openings but also support their skill development and training.

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Naveen Goud
Naveen Goud is a writer at Cybersecurity Insiders covering topics such as Mergers & Acquisitions, Startups, Cyber Attacks, Cloud Security and Mobile Security

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