In recent days, a significant number of UK users on Facebook and Instagram have fallen victim to a scam that has prompted urgent warnings from security experts. Since September 21, 2024, an AI-generated post has been circulating on these platforms, gaining traction with thousands of shares, including endorsements from high-profile celebrities like James McAvoy and Tom Brady.
The misleading post claims that by simply reposting a message, users can prevent Meta, the parent company of Facebook and Instagram, from using their personal information to train its machine learning models. It suggests that sharing this message will signal to Meta that users oppose the company’s data usage policies, resulting in the removal of their information from the AI training process.
However, Meta has firmly disavowed this narrative, categorizing it as false. The company emphasizes that it does not require user-driven promotions to develop its AI capabilities. In fact, Meta continues to utilize user photos, data, and profiles to enhance its machine learning algorithms, and it has no need for these deceptive posts.
Adding to the controversy, the Data Protection Commission (DPC) of Ireland recently imposed a substantial fine of €91 million on Meta for improperly storing user data, including account passwords, in plaintext. This practice raises significant cybersecurity concerns, exposing user accounts to potential exploitation by hackers.
As of now, Meta has not released an official statement regarding whether it plans to contest the DPC’s penalty or comply with the payment, a decision that could impact its relationship with the Irish government. The ongoing situation highlights the critical need for users to remain vigilant against misinformation and scams that can compromise their online safety.
